I specialize in turning fragmented information into clear positioning, decisive strategy, and executable direction, especially for companies aiming to move beyond local markets and compete in higher-value ecosystems.
My approach is analytical, data-oriented, and long-term.
I focus on leverage, ownership, and strategic advantage, not trends or surface-level branding.
What I Don’t Do
- I don’t do surface-level branding, logos without strategy, or decorative marketing
- I don’t chase trends, hype, or vanity metrics
- I don’t work on projects where speed is valued over thinking
- I don’t compete on price or volume
- I don’t take on work that lacks decision authority or strategic intent
What I Do
- I work on strategic clarity before execution
(positioning, market logic, competitive advantage) - I help businesses understand their market before spending money on it
(market research, customer insight, competitor intelligence) - I design brand and go-to-market strategy that can actually be executed
(not just decks or slogans) - I support cross-border and growth-oriented businesses
especially those moving beyond local or low-value markets - I think in terms of leverage, ownership, and long-term value creation
My background spans strategic marketing, brand positioning, and international business development, with direct exposure to emerging markets, regulatory asymmetries, and real-world execution constraints.
I’m not interested in theory detached from consequence. I focus on how decisions actually play out , commercially, culturally, and politically , once they leave the slide deck.
Over time, I’ve learned that most business failures don’t come from lack of intelligence or effort. They come from misreading reality: the market, the counterparty, the timing, or the signal being sent.
My role is to help decision-makers see those blind spots early, think more clearly under uncertainty, and turn positioning into leverage.